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As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn.Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
But dealing with this new digital romantic world can be a lot of work.
Answering messages, filtering profiles—it’s not always fun.
If she were at a bar and smiled at him, Derek of 1993 would have melted.
He wouldn’t have walked up and said, “Oh, wait, you like the Red Sox?! ” before putting his hand in her face and turning away.
Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.